Today, One Saharan is no more. The domain expired on January 9, 2026, and with it, we closed a chapter.
Where it started
One Saharan was our first project as Utopia Group. We started in 2023 with the idea of building a tech blog - a worldwide publication in the tech and gaming niche. We were ambitious, maybe a bit too ambitious.
We hired people to help. We built content. We grew to about 500 monthly visitors. It felt like we were on to something.
What happened
Then came a Google Core Update. Our traffic was wiped out, and we never recovered.
At the time, AI was becoming a thing. Google had said AI writing was acceptable as long as there was human intervention. So that's what we did - AI with oversight. But the rules changed, or maybe we misunderstood them. The update hit, and One Saharan never bounced back.
We had to let our team go. We kept the site alive for a while, but it was clear that this wasn't going to work.
What we learned
Looking back, One Saharan was an expensive lesson, but a valuable one. Here's what we took from it:
- SEO is unpredictable - what works today might not work tomorrow
- Consistency matters more than we thought - in content, quality, and approach
- Start smaller - we aimed too big, too fast
- Build what you understand - not what you think the market wants
Moving on
We're sad to see One Saharan go. But we're also grateful for what it taught us. Those lessons helped us build Asetena Pa, myPathway.app, and everything else that followed.
Thank you to everyone who read One Saharan over the years.